Aiyu join hands with CCTV "national products" to create a new potential of domestic products

From OEM to brand building, from focusing on quantity to quality, from boring production to focusing on market, from complacency to innovation, the old impression of domestic products on people's low-end, vulgar and old-fashioned is quietly changing. In recent years, with the continuous upgrading of made in China labels, the major "domestic" brands ushered in the rapid development, the flame of the development of new domestic products, with the trend of starting a prairie fire, let more people see the value of new domestic products.

The future has come, carry forward with reputation!

Aiyu biology has been engaged in the field of traditional Chinese medicine health care for 25 years, focusing on the bubble bath category of maternal and infant health care. According to the goal of industrialization, specialization and agglomeration development, Aiyu biology adheres to both expanding the industrial scale and enhancing the ability of independent innovation, and is committed to carrying forward the culture of medicine bath which has been passed down for thousands of years. It also cooperates with Hunan University of traditional Chinese medicine to improve the product formula according to the constitution of modern people It is a perfect combination of traditional Chinese medicine and modern science and technology. Aiyu focuses on the R & D of products with independent intellectual property rights. It has 300000 pharmaceutical grade high standard aseptic and dust-free production workshops and strict quality inspection standards. It is second to none in the category of herbal bath and recuperation products. At present, Aiyu baby bath series ranks first in the top of tmall flagship store, providing products and high-quality services for more than 1 million customers. The sales volume of single product online exceeds 500000 boxes, which is very high The total sales reached 5 million packages, and the number of offline sales outlets exceeded 5000. Domestic products "Aiyu" brand has not only been recognized by the majority of dealers and consumers, but also highly affirmed by China Central Television. The in-depth cooperation with CCTV marks that the brand development has entered a new stage, and also marks the transformation of "Aiyu" from product winning to brand winning. In the industry, "Aiyu" is leading a new direction and entering a new height!

Focus on the subdivision field, never change at the beginning of 25 years

From the beginning of the small-scale cultivation of medicinal materials in Lianyuan Longshan in 1995, to the full march into the field of e-commerce in 2013, starting the road of brand operation, and then to the cooperation with CCTV, it is another milestone of Aiyu brand development. Over the past 25 years, Aiyu has focused on the market segmentation of maternal and child care bath with strong professional background, high-quality customer service, complete product supply and profound human resources. The brand has always maintained a good brand image, product reputation and competitive advantage in the same industry. Today's consumers, while considering the price of goods, are more in pursuit of product design, technology, experience and service, which provides a new idea for the development of domestic brands. Some cross-border creative products emerge as the times require. The founder of Aiyu brand also said that it will not change its original intention, increase the added value of products, but also bring new brand experience to consumers.

Powerful joint brand empowerment

Aiyu always adheres to the enterprise tenet of "pursuing excellence and continuous innovation", takes innovation as the internal driving force of the enterprise, starts from the media integration as the environment, and takes the professional value of mainstream media as the brand endorsement, resulting in the cooperation with CCTV shopping "national products" column. As the only TV shopping platform of CCTV, "national products" aims to explore high-quality products. By deeply exploring the historical and cultural accumulation behind the brand, packaging and displaying with selling points, endorsing strong brands, and spreading on mainstream platforms, it speeds up the establishment of brand identity and promotion of sales transformation for new national products. In the future, the brand of "Aiyu" will be well known by more consumers, and strive to become a first-class domestic enterprise with high level in the field of TCM health care.